How to design an attractive and appealing product catalogue…

Product Catalogue different from a brochure with respect to size, target audience and call to action, requires a different approach in its designing, while it combines more of a product specifications has not much to say or discuss about pitching and lead generation. Yet one business can hire services catalogue making agency in Delhi NCR or some other place based on his business preferences.

So, what takes to design an interesting, elegant and purpose solving product catalogue:-         

First important point to design an elegant and selling product catalogue is it’s designing for the audience. A business-to-business (B2B) catalog happens to be very different than a business-to-consumer (B2C) catalog. And obviously catalog for a young person would entirely be different from an elder person.

         

The second important part to a product catalog designing and making its specifications and details as centrally based and focused around products and its services. It can be done through and by a larger product image in conjunction with befits, features and profit provided by it.   As larger the benefit offered by a product as bigger the product image adequately supported by a compelling copy.

   

Never get into an act of clubbing product images together as they rather result into poor product sales, instead, represent them separately or in smaller product groups. Then lifestyle shots with an interesting or aesthetic background could be put with lifestyle moods.      

    

Product images for the product catalogues are another great subject to be dealt with carefully, client supplied, web images or scanned images, mostly, are far below the resolution purposes of printing images. In this scenario, shooting your own product catalogue or hiring a professional photo shoot, instead of investing money into a dull looking product catalogue.   

        

As far as designing is concerned, the important items should be placed at top right side of the catalogue as it is human tendency to look at the right top side and area of product catalogue and gets noticed and comes into notice immediately, so, the most interesting and appealing products should be put at top of the catalogue pages. 

       

Also mention between cross selling of products mentioning other as well as website at the product catalogue. And finally, there is no need to mention about clarity and ample space between texts.

Brochure and catalogue designing basics

Brochure Designing Agency 

A highly creative as well as adequately appealing to the marketing need of an organization, a right Brochure and catalogue making is an essential to achieve sales targets within prescribed timelines. Designing a brochure is always a good move to introduce yourself before your clients ahead of going into extended meetings with client’s extensions to your business activities.          

However, before getting into any brochure and catalogue designing act, there are many important points that a manager can consider before creating it as marketing collateral for an extensive business expansion activities or marketing plan. With limited resources at disposal and an elaborate workload at hand, an entrepreneur can seek assistance and guidance from an expert brochure or catalogue making company.

A brochure designing company is the right marketing consultants to assist in terms of creative design as well as right marketing content pitching you correctly before your clients.  So how to extend ahead and move forth for brochure designing, a brochure can merely a sheet of paper or card just typed on computer or a finely designed booklet developed by professional designer and printed on a glossy paper full of color printing and photographs.        

A well planned and designed brochure speaks a lot about your business and company.  According to a market expert’s opinion a brochure can be mailed befor and after a sales call or can be carried at a trade show. It rightly positions your business in market and communicates your business messages.

      

With respect to brochure creation and development, it relies heavily upon content and style to be followed in designing a brochure.  Content describes your product and services whereas style tell all about your business image. An effective and persuasive brochure just not identify your target audience but also present benefit and features of your product and services to them.       

So, when developing a brochure in co-ordination of brochure designing company the first thing to describe is a company’s capability, next is focus on your target audience’s need and requirement.  In case, if there is any space, the discussion could be carried about company’s background, history, etc.  For the style and look of the brochure, it is the amount of information you wish to provide, the catch point of your brochure and most importantly, what you wish to pay to your designer.

                 

Thus, an appearance of brochure tells a lot about your product and company, therefore, the investment into the brochure should be similarly to same level to make it successful.

         

Role of Catalogue Designing in Brand positioning!

To get your brand into your audiences mind, especially, around it features and benefits at the top of other factors, surprisingly, undermining prices makes it definitely successful. However, agencies above all other factors, should, rather pay attention towards perception when brand loyalty is so flexible against the price sensitivity.  Colour Square has rather abridged this gap by projecting identical benefits as against its client’s competitors, they have very effectively has used Brochure designing and making in Delhi as sign of relief for business and industries in Delhi NCR region. Here is provided a successful strategy for a Brand to become successful in quick time with the of BTL (Below the Line) advertising activities.   

      

An agency can enhance brand positioning for its number of clients by adopting a number of measures and activities:-   

•    Recognizing a specific market and audience to work for: Positioning is all about the target audience and prompting them to come closer to a brand’s product and services and then buy them.   For example McDonald understood the needs of the urbanites to have quickly prepared snacks and did positioning as accordingly to cater to their needs and requirements.  An agency even goes beyond geographical boundaries in order to attain and target its specific audiences and markets.     

•    Recognize your specific mass market: Whenever, you are positioning into a market, never pitch against a rival competitor, but rather canvas your campaign on the needs and requirements of your consumers as what they are aspiring from your brand and services. An assistance and aid could be taken from elaborate marketing research tool and activities as qualitative research, focus group, marketing research activities, etc. On the basis of done research proper logo designing and corporate profile and presentation making can be done.            

•    Put a consumer’s perception into a brand positioning: Depiction of a consumer’s thought and ideas into a Brand positioning is a best way to raise a brand’s sale and profitability to a targeted level. An agency put ideas of qualitative research by the means of wisely knitted advertisement around them makes a reach of brand into a consumer’s psychology.   

•    Always keep on thinking out of the box and big: Never be afraid of thinking big and large despite, how badly your brand is fairing in the market. Keep on inventing and testing new ideas around the results of qualitative research and market research activities discussed and mentioned as above. A brand can quickly be switched around between age groups for liking preferences of the designated audiences.        

•    Tell Audiences about the benefits of Brand: An agency further popularize a brand by the means of pitching the campaign and other promotional activities around a products unique attributes with respect to utility and benefits to clients.     

This way by carrying an extensive Brand Positioning campaign, an advertising company can easily bring its client’s product and services into notice.